A Dynamic Creative Director & Multimedia Strategist.
I strive to create anything but the unremarkable.
30 years of experience driving visual excellence for global market leaders.
"I feel as though I am a story-teller. But instead of using words I use imagery & artwork. I am a photographer, film maker, designer, creative director, a wrangler of people and places. I’d say a little like a composer, but instead of music I use lighting, space, paper, colour and especially personalities."
I am hands-on and hands off, managing a team or alone. I work with all the major editing and design suites - Adobe Illustrator, Indesign, Photoshop, Premiere Pro, After Effects, Lightroom, Davinci Resolve and Capture One Pro. I shoot with RED, Sony and Canon cameras.
See Case StudiesStrategic & Technical Proficiency
Creative Intelligence & AI Integration
• Generative Art Direction: Expert-level prompting and work-flow integration using Midjourney, Adobe Firefly, and Google Labs for rapid conceptualising and storyboarding.
• Multimodal Storytelling: Leveraging Gemini, Copilot and Nano Banana for advanced narrative development and interactive content strategy.
• AI-Enhanced Post-Production: Advanced upscaling and restorative work-flows using Topaz Labs and synthetic voice/audio orchestration with ElevenLabs.
Multimedia Production & Art Direction
• Post-Production: Expert proficiency in DaVinci Resolve and the Adobe Creative Suite, including Premiere Pro, After Effects, and Photoshop/Illustrator/Indesign for high-end corporate and commercial output.
• Cinematography & Broadcast: Specialized in professional studio lighting, multi-camera setups, and live broadcast streaming for international news networks (e.g., CNBC).
• Aerial Content: Licensed Drone Pilot with EASA A1, A2+A3, and BNUC-S UK certifications for high-altitude cinematography and commercial image capture.
Design & User Experience
• Product Leadership: Strategic oversight of UI/UX design systems for large-scale digital ecosystems (Desktop, Tablet, Mobile).
• Brand Architecture: Development of cohesive visual identities for luxury sectors and global finance, ensuring cross-channel brand integrity.
• Digital Governance: Conception and implementation of European-scale Digital Style Guides and scalable design frameworks.
Personal Value Proposition
• Strategic AI Implementation: Proven track record of leveraging generative AI (Midjourney, Gemini, ElevenLabs) to optimize post-production work-flows and reduce operational costs without compromising creative integrity.
• Global Team Leadership: Expert at directing multidisciplinary teams (up to 21+ professionals) across international borders, delivering cohesive brand identities for high-stakes markets like luxury superyachts and global finance.
• Operational Transformation: Experienced in rebuilding in-house media departments and pivoting internal teams into revenue-generating external agencies.
• Multimodal Storytelling: Deep expertise across film, photography, and UI/UX, ensuring a unified brand aesthetic that consistently drives measurable increases in user engagement (e.g., 70% increase in campaign engagement at Virgin Active).
Technical Skills & Accreditation
Team Management
UX, UI & CX
Copywriting
Agile Development
Adobe CS - Illustrator, InDesign, Photoshop,
After effects & Premiere Pro
DaVinci Resolve
Photography & Film production
HTML/CSS/Wordpress
AI Tools - Gemini/ElevenLabs/Google Labs/MidJourney etc.
Effective Content
I know how important good content is for a business. You want to draw up interest, add credibility and create something unique – in turn improving your ROI. I keep this in my mind right up until I deliver your content to you.
See Design Work
