Case Studies
Rockin' the Rivers, Montana
A long-running rock festival in Three Forks, Montana, faced an aging demographic that threatened long-term viability. The organizers needed to attract a younger audience without alienating their loyal base.
The Strategy:Develop an all-new integrated visual identity, tone of voice, and conceptual framework across video, design, and photography to bridge generational gaps and signal a bold evolution.
The Execution:Created a unified look and feel rolled out across all marketing material, stage design, tickets, and merchandise. Produced a targeted promotional film designed to speak simultaneously to the faithful older audience and a vibrant younger demographic.
The Impact:Modernized the festival's market positioning, revitalizing ticket sales and securing long-term audience diversification.
Boeing 787 Dreamliner Fleet Launch
Deliver a high-impact commercial media campaign and TUI fleet unveil for the next-generation Boeing 787 Dreamliner within heavily guarded, secure international airport infrastructure and active tarmacs.
The Strategy:Architect a hyper-disciplined production framework designed to maximize efficiency within an extremely tight, non-negotiable operational window on the airfield.
The Execution:Executed complex visual capture under severe time constraints, utilizing specialized camera rigging and cinematic lighting to highlight the aircraft's aerodynamic lines under shifting weather conditions while maintaining strict aviation safety protocols.
The Impact:Delivered flawless, high-end commercial assets on schedule with zero security breaches, providing powerful promotional imagery for a multi-million-pound global rollout.
Culinatec Brand Expansion (DEBAG Deutschland)
Culinatec—formed from the combination of two companies under parent company DEBAG Deutschland—needed a unified visual identity to support their strategic expansion into the Middle East, specifically targeting Dubai.
The Strategy:Create a cohesive brand architecture that seamlessly integrated the heritage of the merging entities while speaking directly to the high-end architectural and commercial standards of the Dubai market.
The Execution:Developed a full design pack, brand guidelines, logotype incorporating the dual-company origin, tone of voice documentation, and strict image guidelines.
The Impact: Provided a turnkey, professional brand system that enabled a successful, seamless market entry, with the brand now operating successfully in Dubai.
AUSR Brand Identity (Association of Underwater Ship Repair)
Launch a brand-new overarching entity for the owners of Phoenix International to unite multiple ship repair companies under one prestigious banner, requiring high-security media capture on a live military project.
The Strategy:Establish an authoritative, institutional brand identity backed by dramatic, real-world evidence of complex maritime engineering capabilities.
The Execution:Developed the new brand positioning and guidelines. Traveled to Malta to film and photograph a live ship repair on a US military vessel, executing high-risk, restricted-access shoots including underwater diving operations and drone work around a military ship.
The Impact:Delivered a powerful unified brand framework backed by extraordinary, high-security visual proof of capability, successfully bringing multiple repair entities together.
TUI/Firstchoice Multi-Destination Commercial Photography
TUI needed a massive library of high-end commercial photography across four of their highest-selling products (Florida, Splashworld, Suneo Club, and Holiday Villages) over a two-year period.
The Strategy:Execute a meticulously planned production schedule to accurately portray TUI's target demographics through authentic, aspirational travel imagery.
The Execution:Managed end-to-end production logistics across international destinations, including pre- and post-production, model casting, location scouting, and rigorous adherence to corporate brand guidelines.
The Impact:Delivered a vast, high-performing library of promotional imagery that drove multi-channel bookings and reinforced TUI's brand positioning across global markets.
TUI Website Rebuild (Head of Design & UX)
As TUI's Head of Design & UX prior to going independent, lead the digital transformation and complete website redesign for a massive global travel brand.
The Strategy:Build a scalable, intuitive digital user experience (UX) and user interface (UI) architecture that simplified complex booking journeys for millions of global consumers.
The Execution:Led an in-house design and UX team through full-scale research, wireframing, prototyping, and final UI execution for the core website rebuild.
The Impact:Delivered a seamless, modern digital booking platform that significantly improved conversion rates, user engagement, and customer satisfaction across digital touchpoints.
Jamie Oliver Digital
Recipe App
Jamie Oliver’s media company wanted to transition their extensive physical magazine archive into an engaging digital format with intuitive recipe navigation.
The Strategy:Design a digital UI that preserved the tactile, warm, human feel of print media rather than a cold, clinical database.
The Execution:Crafted a tactile, scrapbook-like user interface and experience that allowed users to browse magazines and effortlessly pull out, save, and interact with recipes.
The Impact:Successfully digitized a beloved media brand into an engaging, user-friendly app that maintained the unique personality of Jamie Oliver's culinary empire.
Karsten Vogt Mayoral Campaign (Bautzen)
Karsten Vogt ran for Mayor of Bautzen in the Saxony region—an area where voters were heavily drawn to the AfD party. Vogt was unaffiliated with them, needing to break through political polarization and show who he was as a person to win votes.
The Strategy:Humanize the candidate through intimate, character-driven storytelling while clearly communicating his professional vision and policy objectives for the town.
The Execution:Created a deeply personal, cinematic portrait film featuring Vogt with his family at home and around town, paired with a professional manifesto film detailing his goals in power.
The Impact:Cut through political noise, humanized his candidacy against strong regional opposition, and successfully helped him win the mayoral position.
The World of Virgin (Richard Branson Global Showcase)
Create a comprehensive motion graphics and film project showcasing the vast ecosystem of Richard Branson’s global business empire.
The Strategy:Capture the human spirit, culture, and scale of the Virgin brand by combining archival history with frontline employee experiences.
The Execution:Researched and sourced archival footage globally. Traveled 4,000km across South Africa filming at various Virgin Active gyms, alongside international shoots in Portugal, Spain, Italy, and the UK, conducting in-depth staff interviews to capture workplace culture.
The Impact:Delivered a dynamic, high-energy global film project that vividly showcased the breadth and internal culture of the Virgin brand.
"Der bewegte Landkreis" (Regional Sport Promotion Campaign)
The Sportbund Bautzen needed a high-impact cinematic campaign to promote regional sports, engage the local community, and put the district's athletic offerings on the map across the broader Saxony region.
The Strategy:Design a multi-sport cinematic showcase that captured the raw energy, scale, and diversity of regional athletics, engineered specifically for high-impact theatrical exhibition on the big screen.
The Execution:Directed, filmed, edited, and produced a comprehensive commercial over a grueling 6-month production period. Meticulously managed all logistics, locations, scheduling, and athlete coordination across a massive variety of high-action disciplines—including handball, waterskiing, downhill ski jumping, athletics, motocross, mountain biking, soccer, swimming, and gliding.
The Impact:Delivered a visually striking piece titled 'Der bewegte Landkreis' that was successfully screened in cinemas throughout Saxony, generating widespread attention and successfully elevating the profile of regional sport.
Behind the scenes footage